It may not be a paranormal event, but it’s cool and unusual: Nine Inch Nails frontman Trent Reznor has teamed up with Fringe for a new promo spot, EW.com has learned. The spot, which debuts Thursday during Game 5 of the American League Championship Series, features a reworking of the Nine Inch Nails song “Zero-Sum” by Reznor, who recites lines of dialogue from Fringe’s William Bell (Leonard Nimoy) over the music. So, how did the freaky drama series secure the services of Reznor? After Fox’s marketing department showed the Fringe producers a version of the promo that used “Zero-Sum,” series exec producer Jeff Pinkner simply asked a nearby Reznor acquaintance—that’d be co-creator J.J. Abrams—if the NIN musician might be interested in a collaboration. One email later, Reznor was on the case. “We offered him compensation, and he said, ‘No, no, I just want to have fun and be part of something cool,’” says Pinkner, adding: “How often do you get the chance to work with somebody like that?”

Reznor wound up revamping the song in his mobile studio while on tour, and he even came up with the idea of “embedding” one of the show’s glyphs in the music. (Hint: Examine the song’s sound waves on a computer.) Now for the big question: Might Reznor pop up in an episode of Fringe? “If he wants to come act on the show, that’s not tit for tat—that’s an open invitation, and we made that known to him,” says Pinkner. Any ideas on what he may play? “Well, his head would probably end up exploding,” deadpans Pinkner. “There’d be some uncomfortable biology in there one way or another.”

via hollywoodinsider.ew.com

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Few seconds ago a friend sends me a link to this video, the views were freezed at 320, something weird is happening.

I hope it isn't some kind of viral marketing for a movie.

Update: Views were fixed, everythings is normal... (?)

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Production Company: Shilo
Director: Shilo
Creative Director: Andre Stringer
Lead Artist: Andre Stringer, Christopher Fung
Executive Producer: Tracy Chandler
Producer: Lindsay Bodanza
Editor: Galen Summer
3D Artists: Christopher Fung, Dave Hill, Joji Tsuruga, Warren Heimall
Visual FX Artists: Warren Heimall, Tamir Sapir
3D Modeling: Christina Ku, Scott Denton
2D Animator: Stieg Retlin
Compositors: Andre Stringer, Dave Hill, Rick Malwitz, Joel Voelker, Christopher Fung, Warren Heimall, Joji Tsuruga, Kirsten Hall
Assistant Compositor: Helen Kim
Photographers: Joel Voelker, Christopher Fung
Matte Painters: Andre Stringer, Christopher Fung
Miniatures: Willi Patton

Original Music: "Still Run" from BrotherSister's 2008 release "The Wunder Tales"

Sound Design: Echolab
Sound Designer: Gavin Little

This film was created as part of the F5 RE:PLAY Film Festival: f5fest.com

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This video is a 2 times loop, just in case you're waiting for something else to happen.

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